Designing for Impact: How industrial designs can support improved commercialization outcomes

Industrial designs are a cornerstone in the innovation landscape, playing a pivotal role in shaping product differentiation, brand identity, and market competitiveness. However, their significance is often overshadowed by patents, which can lead to a misconception of their value and utility.

In this 60-minute session, thought leaders will discuss:

• fundamentals of industrial design protection: scope, significance, acquisition, and enforcement
• intersectionality with other IP rights to create a comprehensive IP strategy for your innovations
• strategic applications and best practices for leveraging industrial design protection for current and future business goals
• real-world organizational lessons learned from successfully integrating design protection

Speakers:

• Jenn Mielguj (Moderator), Director of IP, DIGITAL
• Madeleine Hodgson, Senior Associate, Norton Rose Fulbright
• Charles Lavigne, President and CEO, LlamaZOO Interactive Inc.

Register Here